Mudança social e comportamental (MSC): visão geral
CanalMTI : Distribuição contínua, Distribuição em massa
Data de publicação: março de 2026
This operational guidance outlines the critical role of social and behaviour change (SBC) in ensuring the success of insecticide-treated net (ITN) distribution, across both mass campaigns and continuous distribution channels, such as routine, school and community. If planned, budgeted and implemented at high quality, SBC can:
- Support resource mobilization to ensure that distribution activities are implemented as per guidelines and with strong commitment from all stakeholders
- Ensure that targeted communities and/or population groups understand how to access ITNs
- Mobilize communities and individuals to participate fully in ITN distribution
- Reinforce social norms to ensure that the ITNs received are used consistently and correctly by households
SBC comprises a variety of strategies and activities, with key roles for community, sub-national, national and regional/international partners. The national malaria programme (NMP) should lead the coordination, planning, implementation and monitoring of all components of ITN distribution, including SBC, in collaboration with other government departments and stakeholders. Effective coordination and communication among partners to support Ministry of Health (MoH) objectives is vital to ensuring that SBC activities are clear, cohesive and focused on achieving targets defined in the National Malaria Strategic Plan.
Descreve também os três componentes principais do MSC: a defesa de causas para garantir apoio político, financeiro e não financeiro; a mobilização social para promover a participação da comunidade; e mudança social e comportamental voltada para mudança social e comportamental , com o objetivo de incentivar MTI e os cuidados adequados e sustentáveis MTI .
Em geral, este recurso oferece um quadro estruturado para integrar MSC iniciativas MTI , com vista a maximizar a cobertura, a aceitação e o impacto a longo prazo.
Palavras-chave:mudança social e comportamental
