Biblioteca

This operational guidance outlines the critical role of social and behaviour change (SBC) in ensuring the success of insecticide-treated net (ITN) distribution, across both mass campaigns and continuous distribution channels, such as routine, school and community. If planned, budgeted and implemented at high quality, SBC can:

• Support resource mobilization to ensure that distribution activities are implemented as per guidelines and with strong commitment from all stakeholders
• Ensure that targeted communities and/or population groups understand how to access ITNs
• Mobilize communities and individuals to participate fully in ITN distribution
• Reinforce social norms to ensure that the ITNs received are used consistently and correctly  by households

SBC comprises a variety of strategies and activities, with key roles for community, sub-national, national and regional/international partners. The national malaria programme (NMP) should lead the coordination, planning, implementation and monitoring of all components of ITN distribution, including SBC, in collaboration with other government departments and stakeholders. Effective coordination and communication among partners to support Ministry of Health (MoH) objectives is vital to ensuring that SBC activities are clear, cohesive and focused on achieving targets defined in the National Malaria Strategic Plan.

Además, detalla los tres componentes fundamentales de la estrategia SBC: la promoción para obtener apoyo político, financiero y no financiero; la movilización social para impulsar la participación de la comunidad; y la comunicación para el cambio social y de comportamiento, con el fin de fomentar un uso y un mantenimiento adecuados y continuados de los mosquiteros tratados con insecticida.

En general, este recurso ofrece un marco estructurado para integrar la comunicación para cambiar el comportamiento (SBC) en las iniciativas de distribución de mosquiteros tratados con insecticida (ITN), con el fin de maximizar la cobertura, la aceptación y el impacto a largo plazo.