Library

This chapter 6 on communication is part of the Mass ITN distribution campaign Toolkit created by AMP and was updated in 2019. More information and guidance on planning and implementing a mass ITN campaign can be found on the toolkit page.

This chapter provides comprehensive guidance on social and behaviour change for ITN mass campaigns before, during and after distribution. It covers SBC planning and budgeting, advocacy, social mobilization, behaviour change communication, training, message and material development, media engagement, crisis communication, post-campaign activities, and monitoring and evaluation.

The chapter is supported by a series of thematic briefs and practical resources that provide more detailed guidance on topics such as communication planning, use of research and data, branding, media engagement, advocacy, social mobilization, hang-up activities and key communication recommendations. It also includes country examples, checklists, templates and other implementation tools.