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For ITN mass distribution, training of campaign personnel at all levels is a critical activity. It is considered a relatively high-risk activity in terms of the financial investment measured against its effectiveness and must be well planned and organized to ensure it is implemented at the highest quality possible. This in turn will translate into a high-quality and effective ITN distribution campaign that is well supervised and monitored and achieves the objectives of universal access to and use of ITNs distributed. “Training” in this document includes all activities designed to build capacity. Training will generally mean imparting more in-depth information and building capacity through practice of newly acquired skills and tools. Training also includes orientation, which introduces people to the objectives and importance of the campaign without great detail on the actual implementation, and briefing, which implies updating information or giving details of specific actions that participants can then carry out.