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This adaptable template supports national malaria programmes in developing a comprehensive social and behaviour change (SBC) plan of action for an ITN mass campaign.

It outlines the key sections to include, from the country context, campaign objectives and target audiences to SBC strategies, messages, communication channels and activities. It also covers coordination, microplanning, training, procurement, risk mitigation, crisis communication, rumour management, monitoring and evaluation, and post-distribution SBC. Suggested tables, examples and indicators are included throughout to help programmes adapt the plan to their campaign strategy, national context and available data.